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Operating responsibly

We recognize the health risks associated with smoking and this is why we support reasonable and evidence-based regulations, especially the ones aimed at keeping tobacco products out of the hands of youth.

For a business like ours, it is imperative that we provide clear and meaningful information about the different risk profiles of our products to help adult consumers make informed choices. Ensuring we market our products responsibly to adult consumers only is also top of mind for us.

Promoting, marketing and selling tobacco products to minors are all illegal. We support initiatives that prevent children from smoking. We are adamantly opposed to marketing cigarettes and tobacco products to minors.

We enlist every resource to ensure that our products are manufactured, marketed, and sold in a responsible way and that adults who continue to use our products are fully aware of the risks involved in smoking.